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‘VOGUE’ POLAND IS COMING TO EASTERN EUROPE IN 2018

The "Vogue" Poland team. From L-R: Editor-at-Large Malgosia Bela, Editor-in-Chief Filip Niedenthal and publishing partner Kasia Kulczyk. Photo: Condé Nast International

The “Vogue” Poland team. From L-R: Editor-at-Large Malgosia Bela, Editor-in-Chief Filip Niedenthal and publishing partner Kasia Kulczyk. Photo: Condé Nast International

It’s been nearly 20 years since Condé Nast International debuted its first Vogue edition in Eastern Europe with Vogue Russia in 1998 and it has only introduced one other regional property — Vogue Ukraine in 2013 — since. Four years later, the media conglomerate is once again turning its attention to the area: Condé Nast announced on Tuesday that it will launch Vogue Poland, based out of Warsaw, in the first half of next year.

This time, Condé Nast is doing things a bit differently than its launch of Vogue Arabia, Vogue‘s first property in the Middle East, which debuted first with a bilingual Arabic-English website last fall. Per a press release, the Polish edition of Vogue will debut digitally and in print simultaneously. Vogue Poland will be published under a licensing agreement in partnership with new media venture Visteria.

“Poland is a thriving market in Eastern Europe, with a growing hunger for luxury. It’s a natural for Vogue,” said Jonathan Newhouse, Chairman and Chief Executive of Condé Nast International, in a release.

Filip Niedenthal, who most recently helped launch Esquire Poland, will head up the publication as editor-in-chief. He joins Condé Nast International having worked as the executive fashion editor at Harper’s Bazaar Polska, as well as editor-in-chief of travel magazine Podróże. He’ll be joined by Polish model Malgosia Bela as Vogue Poland’s editor-at-large and Kasia Kulczyk, chairperson and founder of Visteria.

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