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TWO SEPARATE DESIGNERS CLAIM GUCCI STOLE THEIR LOGOS FOR ITS CRUISE 2018 COLLECTION

A look from Gucci's Cruise 2018 collection. Photo: Pietro D'Aprano/Getty Images

A look from Gucci’s Cruise 2018 collection. Photo: Pietro D’Aprano/Getty Images

It’s been three weeks since the Gucci, the Italian fashion house now recognized for making artisan-looking kitsch high-fashion, faced widespread criticism for copying an iconic design by Harlem couturier Daniel Day, known professionally as Dapper Dan. (Gucci later issued a statement saying that the jacket in question was, in fact, an “homage” to Day, and claimed that the brand originally tried to contact him, “so far without success,” in the interest of a collaboration.) But where one controversy has cooled off, another two have arisen in its place. On Wednesday afternoon, WWD reported that two graphic designers from New Zealand and Australia are claiming that Gucci has copied their designs, too, with versions of their logos appearing on items like T-shirts and tote bags; the artists claim that they’ve been trying to contact Gucci for weeks.

The first piece in question is a solid white tee worn by several models throughout the show, as well as by creative director Alessandro Micheleduring the finale, with the words “Guccify yourself” splayed in a halo above a knotted serpent. While the snake motif has become quite common for Gucci since Michele took the helm, it’s the physical logo that’s coming under fire.

Bali-based New Zealand artist Stuart Smythe argues that Gucci copied a logo he designed in 2014 for his CLVL Apparel Co. clothing brand, which, according to WWD, has yet to launch. In an Instagram post from four days ago, Smythe wrote that Gucci “has copied not only the combination of elements together that create this logo, but when I overlay my snake illustration on top of the copy, the scales even line up perfectly.” Note the lightning bolts spewing out of the snake’s mouth and the white fleck in the upper-left corner of the letter “R.”

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