The savviest way to shop the summer sales? Take advantage of double-discounting at a designer outlet

couple of weeks ago I found myself at Cheshire Oaks, the McArthurGlen-owned designer outlet shopping centre in Chester, and I had a moment of realisation; there is such a thing as a double discount.

The summer sales have started, and while there are bargains to be had all over the high street and online, none can compete with the fact that shopping outlets can offer a further slash on their already-reduced prices. It’s a sales shopping tactic so good that I simply had to share it, and the fruits are totally worth the pursuit.

Cheshire Oaks, for example, houses dozens of designer stores including Mulberry, Coach and Burberry, usually boasting at least 30% off of the recommended retail prices. Come sales season, though, they have a centre-wide cut on prices, with everything reduced by up to 70% on top. It’s the way that a girl like me managed to steal a pair of Mulberry brocade heels, reduced from £425 to £88. What’s not to love about that?

The double-discounting extends to high street brands, too, including Warehouse, Marks and Spencer, Kurt Geiger, Next and Reiss, meaning that you could effectively scoop up a suitcase-full of new clothes for £100 before your next holiday.

If you’re not planning on making a trip while the official sale season is still on, it’s worth noting too, that several outlet stores have clearance rails all year round. The downside of an outlet, of course, is that stock on said rails may be limited in sizes and you have to be open-minded about where the gems may lie. The rummage, though, can pay off big time – think women’s trainers for £16 on the ‘outgoings’ shelf at the Nike Factory store.

In terms of what’s on now, McArthurGlen says that you can expect on-top savings of up to 70% throughout their summer sales period, which extends across centres in Ashford, Bridge End, East Midlands, Swindon and York, as well as the Cheshire Oaks flagship.

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