The country’s most-coveted fashion stage, Lakme Fashion Week, held the biggest model hunt – Lakme Fashion Week Model Auditions in partnership with TRESemme for the Winter/Festive 2017 season at The St. Regis, in Mumbai.
The LFW Winter/Festive 2017 Model Auditions in partnership with TRESemme discovered four fresh faces – Nicole Padival, Daman Brar, Kiyara and Roshmitha Harimurthy. A panel of experts chose these four winners out of 150 aspiring Indian and international models after three competitive rounds to walk for the upcoming season. They wowed the judges, paving their way to the ramp.
For the first time ever, the aspirants also competed for the chance to bag a contract with IMG Models, international leader in talent discovery and model management.
The jury included experts from the Indian Fashion Industry, Bollywood Actress – Kriti Sanon; Fashion Designer – Manish Malhotra; Fashion Choreographer – Lubna Adams; Head of Fashion, IMG Reliance – Jaspreet Chandok; Head of Innovation, Lakme – Purnima Lamba; and IMG International model scouts – Luis Domingo and Victoria Da Silva.
Well-known fashion designer Manish Malhotra said, “As a designer, I’m passionate about details. There is something about giving a tactile form to an idea and then further refining it – with colours, embellishments, cuts and accessories, that gives wings to creative imagination. Models are key to telling this story. They lend personification to an attitude that each of my collections represent. From demure and confident to playful and elegant, a great model emotes and brings an outfit to life, giving my clients a glimpse of the ‘Manish Malhotra woman’. I know the hard work and single-minded dedication that goes into building a career on the runway. A great personality is the deal-breaker when I’m selecting a model- it’s the grace with which she walks onto the ramp and then goes on to owning it with her poise.”